Explainer Video Script

By June 25, 2019 Writing Samples

This video script was written to explain services offered by a client. The video was done in whiteboard style with a local artist. To see the finished video, scroll to the end of the script.

How To Put Your Apartment Building on a Energy Diet

ILLUSTRATION: FAT, ENERGY WASTING APARTMENT BUILDING. DOLLARS FLOWING OUT OF THE CHIMNEY.
NARRATOR: Your apartment building consumes a lot of energy, and as the owner it’s costing you money — whether you pay for the utilities or not.

ILLUSTRATION: WINTER ICICLES ON SIDE OF BUILDING
NARRATOR: Ice dams caused by heat loss can result in costly damage to your building’s roof and interior, if water backs up.

ILLUSTRATION: TENANTS HOLDING THEIR NOSE FROM BAD SMELLS
NARRATOR: Other building problems can include mold & mildew, musty odors, poor ventilation, window condensation, and peeling paint.

ILLUSTRATION: 3E THERMAL LOGO
NARRATOR: Here’s how 3E Thermal can help you prevent damage, get energy costs under control, and improve the quality of your property.

ILLUSTRATION: HAND FILLING OUT APPLICATION
NARRATOR: First, fill out our application form. It only takes a few minutes.

ILLUSTRATION: APARTMENT BUILDING, THEN CHECKMARK ADDED
NARRATOR: Once we have your application, we’ll check a few things, like tenant incomes and your recent fuel bills, to verify that your building is eligible for our free services.

ILLUSTRATION: AUDITOR HOLDING INFRA-RED SCANNER
NARRATOR: We’ll then visit to do an energy audit, looking for ways that cold air gets into your building. We can see this with tools like an infra-red scanner.

ILLUSTRATION: 3E STAFFER USING COMPUTER
NARRATOR: Using computer models, we’ll estimate how much you can save by making energy efficiency upgrades to your building.

ILLUSTRATION: MEETING WITH 3E THERMAL REP AND OWNER. THEN DRAW IN ARCHITECT AND PROPERTY MANAGER.
NARRATOR: Once we know more about your building’s energy performance, we’ll meet with you to discuss energy efficiency improvements. If you have an architect or property manager, they should also be involved.

ILLUSTRATION: CLIPBOARD WITH WRITING
NARRATOR:From this meeting, you can develop a project schedule and budget. You decide how big the project will be.

ILLUSTRATION: 3E REP HOLDING INCENTIVE AGREEMENT AND SHAKING HANDS WITH BUILDING OWNER.
NARRATOR: 3E Thermal offers cash incentives for energy efficiency upgrades. The more of these improvements you can put into your project, the more we can help.

ILLUSTRATION: GOING TO THE BANK
NARRATOR: Budget in hand, you can meet with lenders to obtain the remaining financing for your project. If you pay the utilities, in many cases the savings from efficiency improvements will pay for the loan.

ILLUSTRATION: PROJECT SPECS FLYING THEIR WAY TO CONTRACTORS
NARRATOR: We can help you review project specifications that go to contractors…

ILLUSTRATION: CLOSE UP OF BID BEING OPENED
NARRATOR:…and help you and your architect or project manager with reviewing bids.

ILLUSTRATION: APARTMENT BUILDING WITH CONSTRUCTION UNDERWAY. DRAW IN 3E THERMAL REP LOOKING IT OVER
NARRATOR: As the construction goes along, we’ll keep an eye on the work to help make sure it’s being done properly. We’ll give contractors feedback on how they’re doing.

ILLUSTRATION: CHECK FROM 3E THERMAL BEING HANDED OVER, WITH $20,000 IN THE AMOUNT LINE
NARRATOR: We’ll send you incentive payments as the work is completed.

ILLUSTRATION: A SLIMMER, ENERGY EFFICIENT BUILDING
NARRATOR: Putting your apartment building on an energy diet not only saves money, you’ll have a property that is more attractive to tenants, easier to maintain, and better for the environment.

END CARD: 3E LOGO AND CONTACT INFO
NARRATOR: For more information and to apply, contact 3E Thermal today.