Educational Videos Grow More Customers

Grow Compost of Waterbury hoped to grow its customer base by getting more Vermonters interested in organic gardening. The company hired Northbranch Media to produce a series of educational videos, providing organic gardening advice and showing potential customers how to use Grow Compost’s products. I shot videos on how to start seeds indoors, garden planning and preparation, and transplanting seedlings. After the educational videos were posted on the company’s social media, a number of people purchasing compost commented that the advice in the videos had inspired them.